Beauty-from-Within and Beyond (test)
In recent years there has been a significant increase in the development of the ‘ingestible beauty’ trend, however, a more common and ‘consumer friendly’ term has taken precedence. ‘Beauty-from-within' speaks to the modern consumer and has grown in popularity. Clinical research has shown that beauty is not skin deep, it is an integrated approach including both skincare and a healthy dietThe surge of consumers focusing on self-care amid the pandemic has only accelerated the emergence of wellness as a holistic trend extending to traditional beauty areas such as skincare. Including clinically-proven botanical ingredients and using the highest standard of practice (ICH-GCP) will significantly increase the success of a product, which will be further addressed in the latter of this article.Furthermore, like many other categories, the pandemic has accelerated the beauty industry’s shift to e-commerce as brick-and-mortar locations have had to close. In the US, personal care and beauty online sales totaled an astonishing $62.6B last year, up from $53.1B in 2019, per CB Insights.